Director, Product Marketing India

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Employer - EagleView
Category - Marketing-MR-Adv-PR
Job title - Director, Product Marketing India

Job Description

As the company looks to expand into new markets and continue to pioneer the use of aerial imagery and machine learning. the Marketing organization is looking for a smart and energetic marketing leader who is passionate about understanding customer journeys and market dynamics, and crafting GTM strategies to achieve business and strategic objectives. This key member of the Marketing organization will help to deliver compelling and differentiated messages, position EagleView effectively in the market vs. alternatives, and support the company’s growth strategy.

The ideal candidate will have significant technology product marketing experience and a proven track record of developing and executing marketing strategy. A seasoned marketer, this person can analyze problems quickly, develop innovative solutions, communicate ideas effectively, clearly prioritize activities and deliverables and manage multiple projects in parallel, and manage resources to an outcome. Key responsibilities:

Conduct market research and other analysis to derive insights; apply insights to marketing bill of materials and share them with Product Management to influence product roadmap and customer end-to-end experience
Identify and document buyer personas, and map the buyer journey
Develop value proposition and messaging
Develop the go-to-market plan for target customer segments
Formulate awareness and demand generation plans
Develop and maintain marketing bill of materials, and drive adoption of assets with key audiences
Conduct competitive research and provide competitive selling guidance to Field and channel
Establish and report on key performance indicators as they relate to go-to-market activities and marketing bill of materials adoption
Oversee sales enablement including the development of training curriculum
Orchestrate product launches and services updates
Identify opportunities for differentiation and provide thought leadership in the areas of product, routes to market, customer experience, and marketing strategy and tactics
Track business performance and provide strategic deal support when appropriate
Drive strong collaboration and coordination with key stakeholders in the team as well as with functional groups in Product Management, Engineering, Sales, Operations, and Customer Support
Lead, mentor and grow a team of high performing product marketing professionals
You’re our ideal candidate if you are…

Intellectually curious and analytical – You have a good balance of business, technology, and market knowledge and can quickly analyze a situation and ask the right questions.
Goal-oriented and tenacious – You’re self-motivated and structured in how you tackle and bring projects to a close. You have a strong work ethic and will not rest until the job is done.
A good communicator and collaborator – You’re proactive and clear in your communications to a variety of audiences. You’re a team player who appreciates collaborating with a variety of functions with different perspectives. You enjoy “bringing it all together”.
A multi-tasker – You can prioritize activities and deliverables, manage multiple projects effectively and drive them to completion with a focus on producing measurable results.
Able to deal with ambiguity – You can be flexible and agile. You adjust plans and strategy and apply new learning.
A big picture thinker – You can think strategically about a portfolio of solutions and contribute to broader product and go-t

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Job Location Bengaluru, Karnataka
Date Posted 17 Oct 2019
Employer Email --No Email
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