Manager Marketing Effectiveness

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Employer - Michael Page
Category - Marketing-MR-Adv-PR
Job title - Manager Marketing Effectiveness

Job Description

Opportunity to work for a reputed European consulting MNC

Opportunity to gain exposure to marketing for European markets About Our Client
Our client is a strategic advisory delivery entity of a global consulting firm and engages with partner members to provide business services on Management Consulting, Risk Consulting and Deal Advisory. Job Description
Service Level Expert:
Build new & maintain existing marketing attribution models to continually identify business needs & drivers to inform strategic decision making and campaign planning & budgeting
Own the completion and delivery of econometric modelling on time and in line with agreed objectives, providing results, key trends, impact & attribution outputs, and help predict future performance
Ensure we create actionable analysis and communicate this effectively to ensure marketing teams leverage insight to improve and optimize our campaigns
Should be able to drive analysis around the assigned Marketing Effectiveness KPIs
Quality Assurance:
Ensure consistency and quality of reporting support provided. As a Lead able to review the deliverables and ensure high quality and increase the scope of work with the help of Innovation and customized client solutions. The Successful Applicant
Bachelor or Master degree in statistics, mathematics, business/economics or related field
10+ years of Business experience in a similar role for a large multinational company (Experience in a professional services firm would be an advantage)
Development of marketing related analytics and statistical models preferred
Knowledge of E-views, R, or other statistical software packages will be advantageous
Proficient in Microsoft Office (especially MS Excel and MS PowerPoint & Power Bi)
Well-developed written and spoken communication skills and good manner to present results
Analytical and critical thinking What's on Offer
Work with a high performing marketing team to develop and strategize marketing campaigns
Gain exposure of campaigns targetted on European markets

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Job Location Gurgaon, Haryana
Date Posted 08 Nov 2019
Employer Email --No Email
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