Marketing Associate

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Employer - Decadenz
Category - Marketing-MR-Adv-PR
Job title - Marketing Associate

Job Description

Looking for the quintessential growth hacker to join Decadenz as early as it gets as we now plan to aggressively scale our brand penetration and operations who will be individually accountable and responsible for overseeing all aspects of digital marketing channels (FB, Insta, Google, Linkedin, Twitter, YouTube, Snapchat, Pinterest, etc) from strategy and calendaring to campaign management and day-to-day performance tracking for consumer acquisition and experience.



Responsibilities:
Define audience and channel strategy to achieve optimal business results in context of the customer journey and user flow.
Strategically test various audience growth methods.
Define measurement plan: Align measurement approach with desired campaign objectives.
Develop paid media campaigns that drive lead acquisition and nurture existing leads.
Oversee creative execution including messaging, landing page selection and/or development, and A/B testing.
Obsessed with metrics ROI, ROAS, CPA, LTV, Cohorts, MAU etc.
Driving down CAC by continuous testing and fine-tuning of campaign
Drive influencer marketing campaigns in collaboration with City
Business Manager to maximise ROI while enhancing brand salience.
Coordination with media partners for organic & paid collaborations.
Identify attractive opportunities, execute participation and drive ROI via Sales/ brand salience from spends.
Identify attractive opportunities, execute participation and drive ROI via Sales/ brand salience from spends.



Requirements
Educational qualifications no bar, 1-3 years of relevant prior experience ideal
Special preference for candidates with past experience with FMCG startups/ end to end performance marketing roles at F&B brands.

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Job Location Gurgaon, Haryana
Date Posted 09 Nov 2019
Employer Email --No Email
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