Marketing Lead

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Employer - Harman Connected Services Corporation India Private Limited
Category - Marketing-MR-Adv-PR
Job title - Marketing Lead

Job Description
A Career at HARMAN

As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, youll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.
Additional Work Location(s) :NoneJob Description
Position Summary:
Digital Media Lead responsible to lead the digital media agenda for .JBL/HK/Infinity categories in market and is responsible for digital strategy, social listening, partnerships with platforms, programmatic media & digital media innovation, planning & buying. This role will be based in Gurgaon. He/she shall be responsible for Digital marketing plan, implementation and tracking of all online related spends.
Functional Responsibilities
This role will lead the digital media planning, buying and execution of online media buying. Person is responsible for digital strategy, social listening, partnerships with platforms, programmatic media & digital media innovation
Partner with brand teams and agencies to develop digital calendar plan ensuring differentiated strategy, platform use, approach and KPIs by brand / target group / campaign objective
Lead the culture change to embed social listening and real time performance data into brand activation planning
Maintain a close working partnership with partners such as Facebook and Google to execute JBPs and raise the overall bar on digital marketing & innovation
Drive digital media innovation and implement testing strategies to continually optimize, improve performance and enhance learning
Partner with marketing teams to demonstrate digital performance, effectivebess and ROI
Lead the programmatic digital agenda through agency.
Consolidate digital investments across brands and categories in the market to drive scale and value for brands
Lead work with agency partners in ensuring the delivery of digital media KPIs across metrics on reach, frequency, cost, viewability, engagement, etc.
Lead quarterly digital reviews with category teams
Identify relevant opportunities for content partnerships and establish a process to share opportunities with brand teams
Stay current on the strategic digital landscape (consumers, competition, platforms, technologies) and organize knowledge sharing with marketing stakeholders.
Highly collaborative with the ability to partner with both internal and external stakeholders, agencies, etc.
Basic Qualifications:
Business Competence
Minimum 5 years experience in digital marketing, preferably covering both agencies and marketers
Strong, hands-on experience with digital and social media management for brands including social listening tools, capabilities and reporting
Capability to develop annual operating plans on digital for a portfolio of brands and partner with agencies to oversee execution
Experience in designing always on social media strategies with an emphasis on content
Experience with the digital programmatic media ecosystem technologies, partners, metrics
Deep understanding of the media & digital landscape and ecosystem in the market
Multi-media planning, optimization and execution experience, including digital
Good communication skills and proficiency in English language
BBA/MBA Degree or equivalent experience is required. Should also hold Digital Qualification.

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Job Location Gurgaon, Haryana
Date Posted 04 Dec 2019
Employer Email --No Email
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