Marketing Manager

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Employer - Cargill India
Category - Marketing-MR-Adv-PR
Job title - Marketing Manager

Job Description
& Summary:

This position is responsible for

Leading the strategic thinking on the brand, developing and executing the marketing calendar and campaigns.
Providing leadership to direct reports (brand managers) and cross functional teams to successfully deliver the outcomes.
Leveraging cross-functional expertise to positively challenge the system to deliver more.
Managing the P&L and brand health. Providing guidance and leadership to ensure best in class execution of all key initiatives on time and in-line with budget.
Managing total A&P budget & track brand performance across key metrics such as brand equity health and market shares
Principal Accountabilities:

Marketing Strategy: 50%


Developing Strategic Road Map (Long Range Plan / Tactical ) for the category and group of brands, including Annual Marketing Plans for support business objective YOY
Day to day management of all brand related innovation and new business initiative projects
Drive Product Development Strategy, Pricing Strategy, Placement Strategy and Promotion Strategy for Category / Brands to strengthen Brand equity and Brand Preference.
Should have complete understanding & first hand exposure on the marketing processes including the following:
Trade promotions
Understanding financial planning
Value Chain
Pricing and Schemes
Designing & implementation of Consumer promotions Key KPIs

To drive category growth and deliver P&L.
Responsible for delivering Marketing Objective for the Category and Brands,
Market Share (Volume / Value)
Profitability
Brand Health Score
Market ROI
Customer Loyalty and Brand Preference
Marketing Systems: 25%


Direct management of brand budgets ensuring adequate funding of those projects required to meet their targets
Lead the implementation of defined NPD projects working with brand managers / country Marketing / Sales Contact and to launch new brands/ extensions/ offerings that build on the category offerings
Support the Marketing Head in reviewing and approving copy, product and packaging changes for major launches and re-launches
Co-ordinate category / brand market research projects to improve consumer understanding and identify consumer insights
Provide clear leadership to team of brand managers across the portfolio of brands and categories
Insights and Innovation: 25%


Drive Consumer Centric Marketing and brand strategy for delivering on category / brand growth.
Should have thorough understanding and knowledge of the following:
Consumer insight generation through observing on consumer Behaviour
Attitude and Practices
Segmenting
Targeting and
Positioning of the sub brand /brands in competitive context
Improve efficiency of marketing programs by measuring & evaluating all activities and drawing concrete learning’s
To design long term brand portfolio basis past& current brand identity & forecasted category movement Qualifications Required Qualifications:


MBA from a reputed institute
Background in Marketing management in consumer marketing firms in FMCG / Food Industry.
Total 8-12 years of work experience
Strong effective communicator. Powerful written and verbal skills in English and Hindi
Highly developed, and demonstrated teamwork skills with strong attention to detail
Ability to work in a global company of diverse creative employees
Demonstrated effectiveness in holding conversations with customers. Customer evangelism focused product development and outreach

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Job Location Gurgaon, Haryana
Date Posted 11 Dec 2019
Employer Email --No Email
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