Product Marketing Manager

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Employer - Greytip
Category - Marketing-MR-Adv-PR
Job title - Product Marketing Manager

Job Description

Position Purpose
Greytip Software is India’s largest cloud HR & Payroll software solutions company. With a customer base of over 9,000+, we touch the lives of 1,00,000+ employees daily. Our mission is to improve people-centric practices and performance in Small & Medium Enterprises through our cloud solution, greytHR.
Greytip is looking for a dynamic product marketing specialist to design and implement marketing strategies and programs to increase awareness and scale adoption of greytHR. Our ideal candidate is a passionate experienced B2B product marketing manager with proven success in creating and executing successful marketing programs.
If you are looking to make a significant difference in the lives of lakhs of small businesses in India, help them engage their employees better and enable them to succeed, then we welcome you to explore this exciting and challenging opportunity with us.


Duties & Responsibilities

Partner with Product Management and Engineering to inform the product development process with a lens on audience usability and adoption
Create a thorough GTM strategy and plan to outline all stakeholders, deliverables, channels, and tactics
Develop key messaging frameworks, positioning statements and value proposition for your defined target audiences
Identify marketing program tactics, channels, and goals to support product adoption and growth
Build customer-focused product content like playbooks, feature blogs, case studies, white papers, etc. that excites, inspires, and drives adoption
Design thoughtful internal and external communication plans
Lead cross-functional implementation of the product marketing/GTM plan
Partner with regional sales leadership and product managers to set product adoption goals, develop execution strategies, track and analyze performance, and drive adoption of product features
Communicate with sales leadership to distill and surface market feedback to product teams for new and existing product features
Inspire action through data-driven insights and execute with operational rigor and efficiency
Plan & execute internal training programs to educate the sales and customer-facing teams
Ensure the right level of alignment, consistency, and flexibility in approach across product marketing organization to maximize growth and scale impact
Mentor and lead a team of junior product marketers and digital marketing specialists to ensure the success of all marketing endeavors


Qualification & Experience
Graduate/Postgraduate in engineering or management. MBA preferred.
6 - 8 years of product marketing experience in a software product development organization
Well versed with customer & market development frameworks
Developed & marketed content like a sales pitch, FAB/FFB statements, playbooks, battle cards, white papers, case studies, etc.
Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing, etc.
Metric driven, comfortable in working with data to draw and share insights with stakeholders
Good knowledge of HR and Payroll practice is a strong plus
Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail
Self-directed and organized team player who is capable of hands-on-execution

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Job Location Bengaluru, Karnataka
Date Posted 22 Dec 2019
Employer Email --No Email
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