marketing head

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Employer - Randstad
Category - Marketing-MR-Adv-PR
Job title - marketing head

Job Description
marketing head in mumbai ?Grow sales of Key Vitabiotics products through OTC / Trade channel and develop relevant channel strategies.
Responsible for the topline and brand profitability for key brands in the Meyer portfolio, specially products that are earmarked for sales through OTC channels.
Formulation of marketing strategies with a focus on consumer marketing and promotions at the time of sale
Building strong Marketing programs to engage consumers. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs.
Manage creative agencies, develops consumer brand communication for OTC products.
Developing mass media plans and strategies and tracking the effectiveness of media investment.
Liaise with Market Research agencies to gather insights from consumers.
Support and drive sales ? work in close partnership with sales team to ensure marketing programs are driven consistently and in a high quality manner.
Education, Experience and Skill:

MBA Marketing from top tier institute.
Extensive experience in managing an OTC portfolio

Benefits
?For a new launched product

if interested please mail to nayna.k@randstad.in

Client Introduction
?One of the leading Indian MNC Pharma Company skills ?marketing, branding, new product launch qualification ?From Pharma/ FMCG Industry

Should have experience in Celebrity engagement

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Job Location Mumbai, Maharashtra
Date Posted 03 Jan 2020
Employer Email --No Email
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