Marketing Manager Pharma Sales

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Employer - karpagam pharma
Category - Pharmaceutical-Biotech-Healthcare
Job title - Marketing Manager Pharma Sales

Job Description

Key Accountabilities, Responsibilities and Deliverables:
- To effectively communicate/design communication material for product benefits to all the relevant stakeholders in the value chain
- To prepare, present and implement marketing business plan (brand plans) per promoted product on an annual basis.
- To provide strategic product direction & to create and execute product tactical plans aligned with strategy within specified time frames via the sales force and to measure quantitatively and qualitatively thereafter. Track and monitor the progress on the brand/s on a monthly basis
- Maintain key customer and opinion leader contact to maximize product performance in the respective therapeutic fields and support current and future objectives
- To maintain and improve product knowledge of the sales force and sales managers and to continually update knowledge on the product, competitors and therapeutic area
- To achieve targets for sales, grow market share, profit contribution and market penetration for all assigned product/s (i.e. entire portfolio P&L)
- Responsible for overseeing market surveys/Research and sales trends reviews while effectively utilizing available market intelligence (MIS reports etc.) to identify purchase patterns, sales performance and market dynamics
- Regular fieldwork with representatives, monitoring marketing plans (brand plans), identifying opportunities and gaining market intelligence
Role Requirements:
a. Education/Qualification: BSc/ B Pharma with MBA/ PGDM- Marketing.
b. Pharma/ Science Graduate with MBA. 5-8 yrs experience of handling Pharma B2B Sales Key Accountabilities, Responsibilities and Deliverables:
- To effectively communicate/design communication material for product benefits to all the relevant stakeholders in the value chain
- To prepare, present and implement marketing business plan (brand plans) per promoted product on an annual basis.
- To provide strategic product direction & to create and execute product tactical plans aligned with strategy within specified time frames via the sales force and to measure quantitatively and qualitatively thereafter. Track and monitor the progress on the brand/s on a monthly basis
- Maintain key customer and opinion leader contact to maximize product performance in the respective therapeutic fields and support current and future objectives
- To maintain and improve product knowledge of the sales force and sales managers and to continually update knowledge on the product, competitors and therapeutic area
- To achieve targets for sales, grow market share, profit contribution and market penetration for all assigned product/s (i.e. entire portfolio P&L)
- Responsible for overseeing market surveys/Research and sales trends reviews while effectively utilizing available market intelligence (MIS reports etc.) to identify purchase patterns, sales performance and market dynamics
- Regular fieldwork with representatives, monitoring marketing plans (brand plans), identifying opportunities and gaining market intelligence
Role Requirements:
a. Education/Qualification: BSc/ B Pharma with MBA/ PGDM- Marketing.
b. Pharma/ Science Graduate with MBA. 5-8 yrs experience of handling Pharma B2B Sales
Perks and Benefits
Salary not a constraint for the right candidate
RoleSales Promotion Manager
Industry TypePharma / Biotech / Clinical Research
Functional AreaSales, Retail, Business Development
Employment TypeFull Time, Permanent
Role CategoryRetail Sales

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Job Location Coimbatore, Tamil Nadu
Date Posted 08 Jan 2020
Employer Email --No Email
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