Category Marketing Manager

Employer - Syngene
Job title - Category Marketing Manager

Job Description
Category Manager – Development Services
The role focusses on developing strategic marketing plans for the Development Services portfolio of Syngene. The Category Manager (Development Services) will be responsible for developing, initiating, creating, and executing an annual marketing strategy that supports our current strategic business initiatives and supports meeting revenue targets. We are looking for someone with proven abilities in B2B marketing who has experience in managing services or product lines by developing and executing integrated marketing programs with proven success. The role requires working closely with our technical teams, operations, sales, finance, customers and industry experts; hence demonstrated ability to lead in a large matrixed organization (cross-functional) team is necessary.
Develop, initiate, create and execute annual marketing plan for Development Services including appropriate measurement to determine impact of activities
Upstream: Lead teams to vet new service offerings by leading customer requirements activities as well as market and competitor analysis. Partner with finance to develop financial models based on market opportunity and cost
Downstream: Positioning and placement strategy. Drive marketing outreach for Development services
Content: Identify and develop thought leadership papers in collaboration with scientific experts, create a content calendar based on annual marketing plan and define overall content strategy for the unit across mediums
Analyze market trends (competitive, regulatory, customer) and recommend changes to marketing strategies based on analysis and feedback
Business owner for the services you support internally and externally
Develop network of industry experts including thought leaders, scientists and academics; Collaborate with a team of Marketing Generalists (Digital Marketing Manager, meetings and Events, Marcomm) to execute your down-stream plan
Presents plans and results to stakeholders and leadership within the organization as required. This includes reports / slides for regular mgmt. reviews with Exec Committee and with Chief Commercial Officer
Performs special projects and other duties as required


Position Qualifications
Proven success in a marketing function within CRO industry, pharmaceutical, biotech, medical device, or life sciences that led to achieving or exceeding financial and market share goals
Comfort in understanding and creating content strategies around cutting-edge science
Proven experience in successful marketing support with products/services throughout the lifecycle continuum required (Proven upstream and downstream experience)
Strong oral and written communication skills, ability to present to/influence senior leadership teams. (Must be proficient in Microsoft office – Word, Excel, PowerPoint, exposure to tools such as Power BI and Tableau)
Outstanding organizational, analytical and Program and Project Management skills including time and budget management
Demonstrated ability to work under pressure, excellent interpersonal skills
Ability to use judgment as dictated by complexity of situation


Education
Minimum of bachelor’s degree or equivalent in marketing, communications or business required; MBA preferred
Years of Experience: Minimum 6-12 Years

category-marketing, category-marketing-jobs-in-india, category-marketing-manager
Job Location India
Date Posted 10 Jan 2020
Employer Email --No Email
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