Desktops Product Marketing Manager

Employer - Dell
Job title - Desktops Product Marketing Manager

Job Description

This role reports to the Clients Product line Management Leader for Asia Pacific, as part of the Center of Competence (CoC). The role, Client Product Marketing Manager is responsible for leading the Desktops portfolio of products & solutions for CSG business in APJ. This is role that requires strong understanding of the PC market, emerging technologies and usage models. The role will have product line and business management responsibilities including conceptualizing & driving programs, market opportunity analysis, competitive analysis, customer usage insights, product development planning, inputs into pricing and launch management. It is a highly dynamic role where you will have the opportunity to work with talented people across the various departments at Dell and be highly influential in delivering the optimal business result for the company for the region.

The successful candidate will possess a very high level of business and financial acumen and be able to seamlessly demonstrate strong command skills in a business and management environment.

Your key responsibilities in this role will be implementing and executing marketing strategies and tactics focused on increasing the market share and revenue/profit contribution of Dells PC products. Other key tasks involve monitoring and analyzing current product and new product trends, marketing strategies and pricing strategies.

The Product Line Manager would also take a leadership position on developing and deploying programs to train Dell Sales and other departments on the products. You will also Influence product directions based on market analysis of Dell's regional markets, and Dell Asia Pacific requirements.

Other responsibilities will include:
Driving programs and projects with a view of attaining the goals of the company over each products life cycle. Analyzing, recommending and implementing regional expansion opportunities in conjunction with individual country marketing and sales managers.

Detailed Roles and Responsibilities:

1. Product Roadmaps:
Review and make recommendation on product planning document (Product Features Guide and Business Contract) Interlock with PG, key features recommendation / clarification
Align with regional colleagues on product strategy Deliver regular monthly interlocks with LOB director (or more frequently as required). Build platform BC to address market coverage & share gain: secure country BC commit, engage Sales & Brand to meet quarterly target and BC lifecycle

2. Co-Own Product Launches & EOL:
Ensure products documents including Reviewers Guide, Product Features Guide, Sales Aid, 1-Pager, Benchmarks, Competitors Comparison, Product Guide, Training Slides, Media Presentation, etc. Final pass on documentation Own the product training strategy. Manage overflow of operational items

3. Execution:
Lead launches: working with SCM/DMA teams to ensure effective product launch and End of Life management Work with PG & cycle planning teams to produce/maintain effective sales tools
Work with Product specialist and segment to continuously improve sales competence.
Evaluate large deal/tender specs for Sales to recommend best solution.
Cross collaborate with demand supply on forecast vs. market premium, left to sell, E&O management. Cross collaborate with pricing teams on competitive analysis, pricing actions e.g. E&O management, discount guidance.

4. Drive and own Business Results
Have the ABC's alway

desktops-product, desktops-product-jobs-in-bengaluru, desktops-product-marketing
Job Location Bengaluru, Karnataka
Date Posted 15 Jan 2020
Employer Email --No Email
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