Business Analyst

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Employer - American Express
Category - Marketing-MR-Adv-PR
Job title - Business Analyst

Job Description
Function Description:
With a focus on digitization, innovation, and analytics, the Enterprise Digital Analytics (EDA) team creates central, scalable platforms and customer experiences to help markets across all of these priorities. Charter is to drive scale for the business, and accelerate innovation for both immediate impact as well as long-term transformation of our business. A unique aspect of EDA is the integration of diverse skills across all of its remit. EDA has a very broad range of responsibilities, resulting in a broad range of initiatives around the world. The Digital Acquisition Analytics team has specific responsibility for Social Media and Display Media analytics that support the Global Card Business. They are responsible for driving enhanced scale and efficiency of our digital display advertising. This role requires a strong background in digital technology and analytics trends and exceptional quantitative and problem solving skills.

Purpose of the Role:
Support the International Card Business by leveraging social/display media analytics and digital technologies to drive enhanced scale and efficiency of digital campaigns

Responsibilities:

Help in creating the next generation Enterprise level Prospect data platform which can drive future growth across different marketing channel
Explore, Engage and Drive new Data & Tech partnership in AdTech space
Identify industry proven platforms/techniques/best practices on display advertising as a mean to improve efficiency and/or drive scale of existing efforts
Work with Platform, Channel, Decision science & Tech partners while maintaining the focus on deliverables & timeline
Perform ad-hoc exploratory statistical and data mining analytics
Design, optimize and enhance display advertising campaign
Analyze campaign performance data and coming up with insights and learnings to improve performance
Identify and design A/B, Multivariate (MVT) testing opportunities to figure out newer avenues to improve performance
Present results of complex analytical problems to business partners and the non-technical audience
Critical Factors to Success:
Business Outcomes:

Enhance Marketing processes and leverage data insights to improve campaign performance
Realize Business Benefit using below metrics: o Process Efficiency and cost optimization
o New Accounts Acquired (NAA)/Build Business Acquired (BBA)-Vintage (V)/Average Daily Balance
Leadership Outcomes:

Put enterprise thinking first, connect the role’s agenda to enterprise priorities and balance the needs of customers, partners, colleagues & shareholders.
Lead with an external perspective, challenge status quo and bring continuous innovation to our existing offerings
Demonstrate learning agility, make decisions quickly and with the highest level of integrity
Lead with a digital mindset and deliver the world’s best customer experiences every day Qualifications Past Experience:
0-3 years of relevant experience.
Preferred: Experience in display analytics ecosystem and social media marketing

Academic Background:
Bachelors in Statistics/Mathematics/Economics/ Engineering
Post Graduate in Statistics/Mathematics/Economics/ Engineering/Management

Functional Skills/Capabilities:

Analytics & Insights & Targeting o Hive, Python , SAS, SQL,
o Advanced Statistical Techniques
o Data mining Techniques

Digital Product Management o A/B testing
o Multivariate(MVT) testing
o Knowledge of D

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Job Location Gurgaon, Haryana
Date Posted 09 Aug 2019
Employer Email --No Email
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