Marketing Communications Manager

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Employer - Marriott International, Inc
Category - Marketing-MR-Adv-PR
Job title - Marketing Communications Manager

Job Description
Posting Date Feb 11, 2020
Job Number 20020367
Job Category Sales and Marketing
Location The Westin Kolkata Rajarhat, Plot No CBD/2 Action Area-II New Town Rajarhat, Kolkata, West Bengal, India VIEW ON MAP
Brand Westin Hotels & Resorts
Schedule Full-time
Relocation? No
Position Type Management

Start Your Journey With Us At Westin, we are committed to empowering the well-being of our guests by providing a refreshing environment, thoughtful amenities, and revitalizing programming to help ensure that they leave feeling better than when they arrived. We recognize that travel can be disruptive to our guests’ well-being, and we’re energized to assist as partners in helping them maintain control and soaring above it all while on the road. Everything we do is designed to help guests be at their best, and they appreciate our supportive attitude, anticipatory service and extensive knowledge on how to best assist them throughout their stay. We are looking for dynamic people who are excited to join the team and ready to jump into any situation to give a helping hand. If you’re someone who has is positive, adaptable and intuitive, and has a genuine interest in the well-being of others around you, we invite you to discover how at Westin, together we can rise.
JOB SUMMARY Responsible for completing marketing plan for property. Manages all e-commerce opportunities. Develops a good working relationship with tourism bureaus and community leaders. CANDIDATE PROFILE Education and Experience
High school diploma or GED; 2 years experience in the sales and marketing or related professional area. OR
2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required. CORE WORK ACTIVITIES Conducting Daily Marketing Activities that Achieve Department Goals
Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions.
Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
Maintains, updates, and manages all web sites.
Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
Develops brochure and property collateral materials.
Participates in all property imaging work (e.g., signage).
Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and property reports.
Ensures consistent marketing message is communicated in all advertising and collateral efforts.
Manages marketing budget throughout year.
Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.
Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.
Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.
Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but

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Job Location Kolkata, West Bengal
Date Posted 12 Feb 2020
Employer Email --No Email
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