Brand & Marketing Manager

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Employer - Elite Elevators Pvt. Ltd.
Category - Marketing-MR-Adv-PR
Job title - Brand & Marketing Manager

Job Description

Job Summary
Lead the idea development and execution of all the advertising campaigns & promotion plans that includes mass media, TV, print, PR, Digital media (along with the digital manager), etc.
Analyse campaign ROI & ensure acquisition at optimal cost Define brand positioning and marketing strategy for various products
Identify new product opportunities as well as brand extension
Own few key core initiatives for the brand from end to end and work closely with cross functional teams to drive those
Work with the in-house creative/content team and ensure high quality Digital Marketing initiatives like SEO, SEM, SMM, e-mail and content development to deliver brand message to relevant target group.
Set clear and measurable marketing objectives
Built Modern Trade (MT) marketing infrastructure in PAN India by developing processes required to deliver marketing effectiveness. Analysed the Channel wise and Category wise output of the sales in each location and initiated the strategies to improve the overall sales of the client product.
Finalise plans & activations for the brand. Assess evolving market conditions and business results and course correct periodically, to ensure long term business goals are met.
Analyse the KPIs such as Profitability, Customer Growth & Satisfaction.
Responsible for strategizing, launching and scaling up business operations in new markets and be primarily involved in P&L achievement.
Developing Brand strategy, including the brand guidelines, brand vision and value proposition for short as well as long term
Planning and execution of all communications and media actions on all channels, including online and social media
Assisting with product development and new launches as well as developing new business opportunities
Creating and managing promotional / marketing activities calendar in line with the company's policy & guidelines
Competitor and customer insights analysis
Analysis of sales forecasts and relevant financials and reporting on product sales
Collaborating with cross functional teams to enable seamless functioning
Job Type: Full-time
Experience:
total work: 1 year (Preferred)
Location:
Chennai, Tamil Nadu (Required)
Language:
Hindi (Preferred)
Benefits:
Health insurance

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Job Location Chennai, Tamil Nadu
Date Posted 14 Feb 2020
Employer Email --No Email
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