Marketing Manager

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Employer - Unilever
Category - Marketing-MR-Adv-PR
Job title - Marketing Manager

Job Description

ABOUT UNILEVER:
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future.
Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.

We are looking to hire a Marketing Manager based in Mumbai HO

Professional cleaning business:
The global business for cleaning products in professional setup (Horeca, Offices, hospitals etc.) is estimated at $30B and is growing because of urbanization, rising middle class, growing service industries and increasing delegation of cleaning chores to professionals like launderettes. The market is fragmented with players like Diversey and other minor players. The ready to use market for professionals is estimated at about $8B globally and is a key growing market in India, though currently largely unorganised and fragmented.

Target customer and their needs:
Our target customers are the small and medium sized operators of Horeca, education, healthcare, laundry services, factories and building service contractors who have passion for food, service, entertainment, education etc. Cleaning is necessary but not the main part of their operations hence it must be hassle free. They want to maintain the hygiene standards and safety in their premises to ensure a positive experience for their guests or workers but are not always aware of the regulations and standards. They trust consumer brands like Vim and Surf from personal experience. The big hotel chains and service providers using full service dilution systems are not our target.

Home care professional:
We want to create a sustainable professional business for Unilever. Our estimate is that the current market in the segments of interest to us as outlined above and is estimated at a size of 80 Mln E is quite under valued. Our intention would be to have a 10% share of this (better defined market – estimates of this market size, go up to 350 Mln E) in the next 3 years.

Designing for channel is one of the five fundamentals of growth for 2020 within Unilever and hence of very high strategic importance in Home care division and Unilever

Home care Professional business is a dedicated cleaning and hygiene partner for institutional customers. Our convenient, ready-to-use range is designed to meet the demands of restaurants, hotels, care homes, hospitals, offices, schools, manufacturing sites and other establishments. Unique in their value proposition and distinct from retail products, Home care Professional products are engineered to meet specific business needs.

To this end there will be a dedicated Home care Professional team whi

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Job Location Andheri, Mumbai, Maharashtra
Date Posted 19 Mar 2020
Employer Email --No Email
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