Digital Marketing Manager

Employer - 2basetechnologies
Job title - Digital Marketing Manager

Job Description
Job Information

Work Experience
3-6 years
Job Description


Digital Marketing Manager Responsibilities:


Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.

Maintaining our social media presence across all digital channels.


Measuring and reporting on the performance of all digital marketing campaigns.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams, and vendors to launch campaigns on time and on budget.




Requirements Competencies and Skills Required



Excellent verbal and written communication skills.

Excellent grasp of English language.

Creative and innovative thinker and planner.

Proven working experience in digital marketing.

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

Experience in optimizing landing pages and user funnels.

Experience with A/B and multivariate experiments.

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

Working knowledge of ad serving tools.

Experience in setting up and optimising Google Adwords campaigns.

Working knowledge of HTML, CSS, and JavaScript development and constraints.

Strong analytical skills and data-driven thinking.

Up-to-date with the latest trends and best practices in online marketing and measurement.


Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.

Added Advantages



Socially adapt.


Understanding of the software industry and process.


Responsibilities



Managing Day to Day marketing tasks list and ensuring team performance.

Deploy successful marketing campaigns and own their implementation from idealization to execution.

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

Design, build and maintain our social media presence.

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Identify trends and insights, and optimize spend and performance based on the insights.

Brainstorm new and creative growth strategies.

Plan, execute, and measure experiments and conversion tests.

Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Collaborate with internal teams to create landing pages and optimize user experience.

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Instrument conversion points and optimize user funnels.

Collaborate with agencies and other vendor partners.


Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.


Review, monitor and update with the social media presence and profiles.

digital-marketing, digital-marketing-jobs-in-kochi, digital-marketing-manager
Job Location Kochi, Kerala
Date Posted 21 Apr 2020
Employer Email --No Email
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