Senior Marketing Manager (Head of Content)

Employer - Enchanting Travels Inc
Job title - Senior Marketing Manager (Head of Content)

Job Description

Where: Bengaluru, India
Are you a word wizard? Can you whip up an alphabet soup of eye-candy content, peppered with inspiration? Do you want to move people from their seats into a world brimming with unique, tailor-made and authentic travel experiences? Would you like to join a multicultural and passionate team in an entrepreneurial environment, where boundaries in the global travel industry are challenged and new ideas and out-of-the-box thinking are welcomed and encouraged? Yes? Then read on…
Who are we?
Enchanting Travels is a passionate, vibrant and innovative company that specializes in creating exceptional tailor-made journeys for discerning travelers to 50+ destinations around the world. Founded in 2004, we have made the travel dreams of more than 40,000 globetrotters come true. We rely on an outstanding team who are passionate about what they do – we are a multicultural community of 120 members from 17 nationalities working across our offices in the USA, Germany, India and Kenya.
What is the position?
We are searching for a creative, experienced and inspired professional to lead content marketing for Enchanting Travels. As the Head of Content, you will report to our Global Head of Marketing, and will be based either out of Denver, Colorado or Bangalore, India. You will liaise closely with our Marketing team members who work out of our offices around the world. In this role, you will help us develop, implement and execute an overarching content strategy so that we can deliver engaging and inspiring content to our target audiences.
Key responsibilities will include:
Developing and executing the tone and visual style, and improving the quality of content
Defining the content strategy, content calendar and topics for marketing content
Setting up and improving structures and frameworks for content, including training the content team, refining the style guide, implementing processes and structure, and recruiting freelance panels
Planning, managing and executing content projects such as magazines, print mailings, brochures, etc.
Working closely with other departments to develop content marketing strategies, scripts, press releases, sales pitches
Oversee management of the website and product content, and social media
What do we expect from you?
A university degree and a minimum of 5 years experience in managing content teams effectively in a communication, PR or travel-related environment
Strong understanding of guests in our source markets - USA and Germany
Understanding of the tourism industry including trends and themes
Experience managing multi-cultural and remote teams successfully
Experience in corporate communication and PR
Strong project and tasks management skills
Excellent research skills
Ability to understand and evaluate outstanding content for our audience in American English and German
Understanding of Search Engine Optimization and social media
Impeccable written and editorial skills
Ability to judge what appeals to our audience from a content and design perspective
Collaborative, performance driven, with a focus on high quality work
Ability to deep dive and leverage analytics to refine and improve strategy
Bilingual applicants, with proficiency in English (primary language) as well as German, will be preferred
What’s Next?
If you are interested and meet the criteria specified above, please send us your resume along with a cover letter explaining why you are interested in this opportunity a

senior-marketing, senior-marketing-jobs-in-bengaluru, senior-marketing-manager
Job Location Bengaluru, Karnataka
Date Posted 07 May 2020
Employer Email --No Email
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