Director of Product Marketing

Employer - Quark
Job title - Director of Product Marketing

Job Description

Why You’ll Love Quark Software:
At Quark, we’re on a mission to transform how our customers create, manage, publish and deliver content. No matter the channel or format — web, tablet, mobile, print – with 35 years of success and unparalleled technology, our employees are making this vision reality. As a result, leaders in industries such as finance, manufacturing, energy, and government can reduce costs, save time, improve consistency and make their content brilliant. Our customers and employees are the heartbeat of everything we do. Employee development and training is part of our DNA, so you can look forward to growth and a defined career path. We’re committed to the health and happiness of our employees and offer a comprehensive and generous benefit package that is effective on your first day of employment.
What You’ll Do:
Quark is seeking a Director of Product Marketing.
This position will lead the team of content writers, designers and other Product marketing staff in developing various product marketing initiatives inclusive of product videos, website content, content for newsletters, marketing emails, sales enablement content and much more.
This position will perform activities such as product pricing, product strategy and analysis, product positioning to target consumers, sales messaging development, competitive analysis, and product differentiation among others.
This position will also understand intimately the details and nuances of his product’s market, buyer personas, and be able to deliver the business results in terms of sales.
This position requires vast experience in product marketing roles with specific expertise in the areas of pricing, positioning, and packaging. He will also be a great communicator, having honed his skills over years of experience and exposure in interactive marketing positions.
Responsibilities:
Supervisor role for Product Marketing staff.
Define product positioning, messaging.
Understanding consumer needs, market trends and competitive edge.
Product launch activities like inbound/outbound product communication, product videos / trainings etc.
Collaborate with Product Management and Sales teams.
Analyze and present data of various Product Marketing activities and customer interactions.


What we’re looking for:


Qualifications


Must have master’s degree in Marketing, Advertising, Information Technology, Economics, Business Administration, Engineering, Psychology or any other related field. An equivalent of this educational background in working experience is also acceptable.
Must have 10 years in a high-ranking position in a product marketing department, for example, as a Senior Product Marketing Manager or a Head of Product Marketing.
Must have served at least The Director of Product Marketing has to have working experience in the field of marketing, dealing specifically with product positioning, pricing, and packaging.
Must have had vast experience in the creation and execution of highly detailed go-to product market plans.
Must have good Analytical Skills, Leadership Skills, Communication Skills and Interpersonal Skills
Company Profile:
Quark’s mission is to transform the way our customers create and communicate their business-critical content. No matter the channel or format — web, tablet, mobile, print – with 35 years of success and unparalleled technology, leaders in industries such as finance, manufacturing, energy, and g

director-of, director-of-jobs-in-mohali, director-of-product
Job Location Mohali, Punjab
Date Posted 19 May 2020
Employer Email --No Email
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