Junior Digital Marketing Analyst

Employer - Springer Nature
Job title - Junior Digital Marketing Analyst

Job Description


Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 175 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow.
Visit: group.springernature.com and follow @SpringerNature


We are looking for Junior Digital Marketing Analyst role will assist the analytics team in doing analytics projects.


Key tasks :


Work with large sets of data for various reporting needs, being able to process data with Excel, R, Python and Big Query
Monitor and track metrics to derive findings and directions for marketers
Create user-friendly web traffic reports (dashboards) marketing
Analyse campaign effectiveness to make recommendations
Provide data insights and knowledge to help support the decision making ability of senior management
Assist with special projects which may arise from time to time
Analyse output to ensure error free data is supplied to ensure efficient provision of data/output is provided


Key relationships :
Senior Analytics Manager and other Marketing and Data Technology team members
Marketing stakeholders (Managers, Directors and Executives)
Springer Nature Central Marketing Services; Technology, Business Systems, PPG


Qualificationsor Equivalent Experience:


Bachelor’s Degree / Master’s Degree (STEM)


Skills/knowledge :

Essential
Strong working knowledge of advanced Microsoft Excel(Advances functions, VBAs)
Basic statistics (T-test, Anova and other significance tests)
Ability to use programming languages (ideally Python)
Strong presentation skills - PowerPoint
Clear written, verbal and interpersonal communication skills
Impeccable a ttention to detail, ability to produce error-free outputs
Use of web analytics applications Google Analytics and Big Query
Basic SQL skills (querying, performance optimisation, stored procedures & views)
Ability to work collaboratively with diverse groups or work independently
Flexible individual who is willing to learn and contribute immediately
Ability to be self-motivated, reliable problem solver and finisher
Excellent organizational and strong analytical skills
Being willing to work on London hours (or similar) during probation times (first three months)
Desired
Experience with dash boarding/visualization tools
Knowledge and exposure of web related concepts such as Search Engine Optimization, Social Media platforms and technology in general


Experience:


Some experience working with data sets from various applications, locally hosted & cloud
Experience with Big Query (or SQL), programming (R and Python), statistical analysis and reporting




Visit the Springer Nature Editorial and Publishing website at www.springernature.com/editorial-and-publishing-jobs for more information about our Research E&P career opportunities.

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Job Location Pune, Maharashtra
Date Posted 28 May 2020
Employer Email --No Email
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