Marketing Manager

Employer - Springer Nature
Job title - Marketing Manager

Job Description


Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 175 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow.
Visit: group.springernature.com and follow @SpringerNature


The Marketing Manager will support Research Marketing with campaign dissemination and ad hoc activities as required. Working with specific project owners for each campaign, the Marketing Manager will follow (and update where necessary) written processes to complete each campaign.
This will entail executing a project brief as outlined by a team member of RM. Some tasks will be repeated on a regular basis, e.g. certain monthly email campaigns, whereas some will only be needed as a one-off activity.
There is some scope for autonomy in the role, as well as requiring a candidate who is a self-starter and can effectively manage their own time.
The role is office based but may include occasional travel to other company locations for training.


Key Tasks:
Execution of Email Table of Content Alerts (Etoc) – collate deployment schedule, email content and mailing list segmentation information from project owner. Tag email links using in-house UTM builder. Create HTML template and create audience segment using ESP. Proof read email for spelling and grammar, test all links are working and approve, then submit to project owner. On project owner approval, liaise with Marketing Services to deploy according to schedule. Report back campaign results to project owner via email. To be repeated on a weekly/monthly basis as required across multiple journals.
Execution of Email Newsletters – collate deployment schedule, email content and mailing list segmentation information from project owner. Tag email links using in-house UTM builder. Create HTML template and create audience segment using ESP. Proof read email for spelling and grammar, test all links are working and approve, then submit to project owner. On project owner approval, liaise with Marketing Services to deploy according to schedule. Report back campaign results to project owner via email. To be repeated on a monthly basis.
Execution of Multi-Journal Email Campaigns – collate deployment schedule, email content and mailing list segmentation information from project owner. Tag email links using in-house UTM builder. Create HTML template and create audience segment using ESP. Brief to Marketing Services team. Proof read email for spelling and grammar, test all links are working and approve, then submit to project owner. On project owner approval, liaise with Marketing Services to deploy according to schedule. Report back campaign results to project owner via email. To be repeated on a quarterly basis.
Execution of Ad-Hoc Email Campaigns – collate deployment schedule, email content and mailing list segmentation information from project owner. Tag email links using in-house UTM builder. Create HTML template and create audience segment using ESP. Proof read email for spelling and grammar, test all links are working and approve, then submit

marketing-manager, marketing-manager-jobs-in-pune
Job Location Pune, Maharashtra
Date Posted 28 May 2020
Employer Email --No Email
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