Campaign Executive

Employer - PipeCandy
Job title - Campaign Executive

Job Description
PipeCandy is a 'one of its kind', 'data science' driven market intelligence platform that tracks the global eCommerce landscape. Our insights are used by well known global brands and startups. We are venture funded by India, the US, UK and Singapore based investors.
About the Role: PipeCandy is building a market/industry intelligence product that combines sophisticated ML/AI algorithms with deep sector intelligence focused on eCommerce and Digital Native companies.
The Campaign Executive will be responsible for executing and managing outbound campaign initiatives for PipeCandy's customers.
Key Responsibilities:
Get on customer calls to understand their business context and campaign goals
Craft client-specific outbound strategies
Draft personalized email sequences
Execute campaigns, analyze how they perform and make course corrections (content, target audience, etc.) as needed
Regularly track the campaign performance metrics - responses, opens, clicks, etc. on a dashboard, keep the customer appraised about the performance and plan of action on bi-weekly calls
Evaluate tools for outbound campaigns & account intelligence
Skills Required:
Basic knowledge of MS Excel/Google sheets
Ability to understand and articulate problems, approaches and ideas
Metrics mindset - Framing conversations, arguments & execution plans that revolve around 'measurability'
Qualifications & Competencies:
0-2 year(s) of experience in the marketing function
Demonstrable proof of expertise as a hands-on contributor
Command over spoken and written forms of English
Flat organization structure with an opportunity to work very closely with the founders
Access to learning, training sessions outside of your immediate line of work
Access to group kindle account with latest titles
Stocked pantry, of course

campaign-executive, campaign-executive-jobs-in-chennai
Job Location Chennai, Tamil Nadu
Date Posted 23 Jun 2020
Employer Email --No Email
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