Digital Marketing & Admin Executive

Employer - Spotoffers Online Solutions Pvt Ltd
Job title - Digital Marketing & Admin Executive

Job Description

Job Description
Objective of role:
Assist in the strategic development of digital marketing campaigns & social media
Key responsibilities
Developing and coordinating social media & digital marketing strategies and campaigns with stakeholders to establish brand grow across region market.
Managing social media & digital marketing budgets and tracking of expenditure & ROIs.
Managing digital marketing assets and social media postings, content creations, production and content calendar of assign brands across region markets.
Managing campaign execution across digital and social media, including developing post-campaign evaluation report for management.
Experience in Adobe Creative Suite (Illustrator, Photoshop) Photography, Video Editing, Web design, Graphic design would be an advantage. preferred
Have a good knowledge of Google Analytic, SEO, SEM, Adwords, Facebook, Instagram, Social Media & Email Marketing.
Planning and Implementation of SEO strategies in three tiers: On-Page (keywords research, HTML & Schema tagging), Technical (fixes that allow ease of Search Engine crawling) and Off Page (Link Building)
Planning and Implementation of SEO strategies in three tiers: On Page (keywords research, HTML & Schema tagging), Technical (fixes that allow ease of Search Engine crawling) and Off Page (Link Building)
Optimise website content, conduct ongoing maintenance and ad hoc tasks to enhance performance
Conduct Website audit and Keyword Research, improve organic search ranking and optimise SEO campaign to rank on page 1 on Google Search
Generate SEO performance reports, analysis of web analytics reports and track campaign progress, review website based on deliverables
Assist in implementation, coordination and reporting of search engine optimisation initiatives for Global Sources SEM team
Design simple wireframes, mockups for visual reference for different business units and management to push new initiatives and page redesign. Helped BUs and management to better visualise how new initiatives and recommendations look like. Helps to speed up decision making and also to align their expectations.
Conduct Keyword research to optimise landing page for selected keywords.
Produce creative and thought leadership content that drives traffic to client websites
Responsible for all traffic and visibility targets; reporting all SEO traffic statistics to clients
Manage incoming requests; prioritisation; reporting on status updates, identifying progress, dependencies and roadblocks to Account Management team.
Identify corrective actions for continuous improvement in organic search traffic & behaviour as well as rankings on major search engines
Study new and creative SEO techniques to keep abreast with latest SEO trends and information
Key Requirements
Strong command in oral and written English
In depth understanding of both on page and off page optimization
Hands-on experience with SEO (Pure white hat, organic SEO, On-page & Off-page optimization)
Good article writing skill that able to produce decent copy writing articles for content marketing
Excellent interpersonal & project management skills
Able to work independently
Ability to multi-task, management priorities and work efficiently to meet tight deadlines and deliver good results
Ability to develop practical solutions, willing to learn and adapt to new changes
Must be hardworking and committed
Job Type: Full-time
Salary: ?12,000.00 to ?20,000.00 /month
Experience:
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digital-marketing, digital-marketing-jobs-in-kolkata, digital-marketing-admin
Job Location Kolkata, West Bengal
Date Posted 26 Jun 2020
Employer Email --No Email
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