Assistant Sales Manager

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Employer - Star India
Category - Sales-Business-Development
Job title - Assistant Sales Manager

Job Description

CONTEXT
This is a individual contributor role in the Sales Strategy team for the East branch. This position is part of the sales strategy function for the entire network of channel for Star with a specific focus to support the Sales team in the branch.

KEY RESPONSIBILITIES
PERFORMANCE MANAGEMENT:
Develop annual budget of all channels as part of branch targets. Reforecast the budget as required based on the performance and as per company's set goals
Monitor the channels in the cluster for Weekly, Monthly, Quarterly and Annual performance and give strategic and tactical inputs to achieve the sales target to the regional sales directors and branch head
Managing rewards and recognition activities within the branch
Create the narrative for the branch performance

MARKET CONNECT:
Regular interaction/ visits with key clients and agencies to independently assess network opportunities
Working closely with brand solutions team
Strong existing relationships in media agencies and understanding of media planning and buying
Develop deeper insight and understanding of the dynamic market requirements through advertiser/client interaction, and facilitate 'why buy?', propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunities
Understanding buying behavior across different categories & key clients

COMPETITION SPENDS MONITORING:
Facilitate client and brand-wise spend monitoring on each channel in the cluster and on corresponding competitive channels, and evaluate competitive channel performance within and outside genre.
Identify and highlight opportunities to region heads and branch head

BRANCH OUTREACH
Training sessions on understanding BARC/ TV data
Training sessions on category buying & client behaviors
Training sessions on genre/channel performance, market share understanding

BI & OTHER QUALI/ QUANTI REPORTS
Generating relevant reports proactively using BI and other tools like Elite Panel, TGI, etc.as made available for use

PERFORMANCE MEASURES
Timely and accurate submission of the budget and reforecast as required and comprehensive view of the performance of the channels in the branch
Presentation of the review in the formats required by the branch head
Provide quantifiable inputs which influences favorable decision making by clients and shapes direction of business strategy
Identifying and highlighting opportunities to channel heads and region heads in the branch
Brand solutions targets

QUALIFICATION
Minimum Qualification : MBA (Premier/ Tier 1 management institute) or equivalent
With at least 7-10 years of post-qualification experience
Background in media agency/ media planning; consulting

KNOWLEDGE AND SKILLS
Strong Quantitative and analytical ability
BARC, , BI/BO tools

PERSONAL ATTRIBUTES
Excellent quantitative aptitude
Strong Interpersonal skills
Clarity of thought & ability to think things through
Excellent communication and presentation skills

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Job Location Kolkata, West Bengal
Date Posted 11 Sep 2019
Employer Email --No Email
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