Product Marketing

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Employer - ilantus
Category - Marketing-MR-Adv-PR
Job title - Product Marketing

Job Description


Positions: 01
Location: Bangalore
Job Descriptions:
This individual must be able to understand the product from both business and technical perspectives very deeply. We’re looking for someone who has a great attitude, passion for bringing products to the market, and has strong business ethics and good communication skills.
Responsibilities:
Build on product messaging that sets new products apart from others in the market to give them a unique selling point
Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
Plan and participate in the launch of new services and products which involve several different departments
Brief the press and PR teams about new products
Take part in presentations
Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
Agree timelines and deadlines for the development of new products with product management, engineering or manufacturing departments
Use market research data to establish product pricing
Create content such as case studies, videos, website copy and blog posts
Speak and present about products to both external and internal audiences
Test new goods and products
Research competitor offerings
The team lead to additionally recruit and develop a team of product marketing executives
Required Skills:
Collaborative skills: As a product marketing manager you will have to collaborate with multiple teams across the business. This will often include the sales and marketing department, the engineering department, product management, press and PR and senior executives.
Communication skills: The ability to speak and write to a high standard is crucial. You will frequently have to present new products and write engaging copy, telling the ‘story’ of products, for various marketing channels.
Research skills: A crucial part of being a product marketing manager is gaining insight into customer needs and experiences. Analysis of data, surveys and customer interviews will be part of this mix and you need to be well acquainted with these techniques.
Must be able to work well under pressure, manage competing priorities, and meet deadlines.
Strong work ethic, ability to adapt to rapidly-changing environments.

product-marketing, product-marketing-jobs-in-bengaluru
Job Location Bengaluru, Karnataka
Date Posted 12 Sep 2019
Employer Email --No Email
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